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Media's messages are devoured by readers who 'empathise' with the editorial bias. (God help the viewers of Fox news and the tabloids.)

So where is the value in stories that teach or preach or cajole a message audiences don't want to hear?

I would argue/posit that there is no value at all and perhaps even values are reinforced inversely by the force of the lecture.

Surely better to appeal by another 'trick' to a person's inner or unconscious, assuming all people are essentially (quintessentially) good?

I couldn’t empathize with Crash either and so I found it to be an annoying sermon and even comic at times. it is possible to make a film or write a novel about an evil without being preachy, e.g. Casablanca, Adventures of Huckleberry Finn.